Patient engagement refers to anything that enables healthcare institutions to establish communication with their patients to using patient portal online. However, patient engagement is not just about engaging technology such as portal as well as automated messaging. Besides this, the process plays a vital role in ensuring patient satisfaction. On the other hand, the technology improves the service quality and ensures safety.
There are many drivers, restraints and opportunities that are influencing the patient engagement solutions market. Increasing awareness about mobile health, growing aging population as well as incentives provided by the government are responsible for driving the patient engagement market. However, absence of health literacy has hampered the market growth to a greater extent. Moreover, demand for value based drugs due to an increase in peer pressure and dramatic shift in patient specific solution would create greater opportunities.